Does your outbound strategy feel a little stale? If so, you aren't alone.

In its latest research, GTM Partners discovered that 90% of companies continue to invest in outbound; however, only 53% were able to generate sufficient pipeline from it in 2023.

It's clear that the days of "spray-and-pray" cold outbound are behind us. Instead, sellers need to pivot to a smarter, more targeted strategy that increases their chances of engaging prospects and driving more pipeline.

Enter: warm outbound.

In this webinar, we’ll give you a crash-course on everything you need to know about warm outbound, as well as how you can use AI to supercharge your efforts to engage warm leads.

Specifically, we'll discuss the following topics:

• What “broke” outbound
• The difference between “doing outbound” vs. an outbound-led growth motion
• How AI can help businesses course-correct
• What units of work in the outbound motion should be human-owned vs AI